insights
What we think, with our reasoning attached.
We cite Gartner, PwC and IDC on this site because they did the work. Over time we intend to be cited too.
planned
The opening set.
Every piece carries a named author and a date. Nothing appears here without both.
These five are planned. None is written yet, so none links anywhere.
The four ways GCC AI pilots die
What “sovereign AI” actually requires, beyond the data-centre location
Agentic versus automated: the cost curve, explained for a CFO
What DIFC’s autonomous-processing rules mean for anyone deploying agents
Language as infrastructure: the bilingual institution problem
where to start
Until they are published, the reasoning sits in the work.
The approach page sets out how we run an engagement, what we measure, and the work we turn down. If you would rather discuss it than read it, the assessment takes two weeks at a fixed price.